A Typical Day in the Life of a Social Media Manager

Job titles can be scary. And overwhelming. It seems like people think that the longer your title is, the more important you are by default. The title I go by is “Social Media Manager” or “Social Media Content Creator”. What the heck does that mean?

Well, I’m about to give you some insight into my daily work routine for you to experience it for yourself. Take this post for what it is…if you are wondering about whether working in social media is right for you, this may help you decide. (Psst! For a more visual look into my life, check out my Instagram)

A Day in the Life of a Social Media Manager


Coffee. Lots of coffee.

Check my email for messages from clients. Respond to emails and finish my 3rd cup of coffee before making myself vertical.

Log onto all major social media platforms. I like to check my own personal accounts first to see if there is anything Earth-shattering happening. Then I…

Log onto client accounts and check engagements, retweets, comments, etc. that happened while I was sleeping.

Publish content to platforms for clients. I usually schedule all content for the week ahead on Sunday nights, so every morning is simplified and I just have to make sure the right content is going out.


Check on the content on platforms that was published the day before. Usually, there are comments to be responded to, and questions to answer.

Publish any new live content, like a blog post.

Engage with followers and clients. This could take many different forms…a twitter chat, Periscope, etc.

Respond to any new emails from clients regarding the plan for the day.


Run analytics. This is important for me to see which content is performing well for my clients, and allows me to re-adjust the marketing plan if necessary.

Review what posts are going to be published for the next day and add any last minute touches.

Check email once again and wrap-up things from the day.

And that’s it!

Well, if we are being honest…I am usually working until the wee hours of the morning. I find that I’m my most productive around 2 a.m. *yawns*

Ever wondered what it's like to be a social media manager? Want to learn more about being a freelancer? Wanted to manage social media accounts on Instagram and Twitter too? Find out the typical routine of this career, on the blog!

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  • Zoe

    This was so interesting, this is an area of work I would really like to get into but honestly have no idea as my degree doesn’t really reflect the skills you need!

    • Emma Lenhart

      I am not even out of college/don’t have a degree yet! So I feel that anyone who likes social media could do this job.

  • Lainey Robinson

    Wow! I respect your job! I can barely handle my own personal media….much less others lol!

    • Emma Lenhart

      Haha! That made me laugh, Lainey. Thanks for reading.

  • PrincessInACaravan

    I struggle to keep on top of my own social media so hats off to you 🙂

    • Emma Lenhart

      Haha! Thank you 🙂

  • Marissa DiPietro

    As a burgeoning social media manager myself, it’s interesting to see your methods! Thanks for sharing 🙂

    • Emma Lenhart

      No problem, Marissa! Thanks for reading.

  • Hannah

    Nice idea for a post! We work with a lot of social media managers at my company and they’re all busy bees!

    • Emma Lenhart

      Thanks, Hannah! And I bet they are 🙂

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  • Evan Jones

    I’m the Marketing Manager at a very small company and I have to say, it’s nice to know that there’s another woman out there drinking an insane amount of coffee and doing the same tasks as I; and rocking it! Nice post!

    • Emma Lenhart

      Yes! Thank you so much for reading.

  • Jolina – The Unlikely Baker

    Doing social media for my blog is driving me insane. I must say doing it as a career must be a special kind of calling! 🙂

    • Emma Lenhart

      Haha! Maybe so 🙂 Thanks for reading!

  • Gill Jacob

    Useful post – sounds an interesting career too x

    • Emma Lenhart

      Thank you!

  • Wow you’re so organized! Some day I find I’m all over the place LOL

    • Emma Lenhart

      I try to be! I can be all over the place sometimes, too.

  • Emily Walker

    I love your blog, it’s so pretty. I’ve wondered if I could work in social media management. It sounds like a lot of fun.

    • Emma Lenhart

      Thank you so much for saying that, Emily! And I bet you could 😉

  • Nicole

    I really wish I could do that! I have two kids going on three soon and I literally have no time to do anything haha. I love my children but I wish that I had more time to work on my blog

    • Emma Lenhart

      I totally understand that, Nicole! When they grow up you will have more time! I would focus on being an awesome momma now, which I’m sure you are!

  • Natural cosmetics Irena

    Thank you for sharing these insights! I really like the tasks of social media managers, but it seems even busier than I thought it is. 😊

    • Emma Lenhart

      No problem! And it’s busy, but fun.

  • Monica Woodhams

    I love reading these types of day in the life posts. It’s a great way for people to see what all really goes into a work day!

    • Emma Lenhart

      I agree, Monica. Thanks for reading!

  • Saccharine Soul

    You’re making it sounds like it’s easy breezy, but I can feel that it takes a lot of hard work and coffee <3

    • Emma Lenhart

      I love social media so it’s enjoyable 🙂

  • Shantel Turner-Collins

    I can see where lots of coffee is needed. Managing social media is no easy task!

    • Emma Lenhart

      Haha! Coffee is a lifesaver. Thanks for reading!

  • Thanks for sharing a bit of your life. Your job sounds like a lot of fun! I think it’d be right up my ally and I’ll be looking into this kind of work more. Do you also create the content you post (take pictures, write blog posts, etc)? If so, when do you find the time to do that in between managing your own blog?
    -Lots of Love, Lola

    • Emma Lenhart

      It depends on my client whether or not I create the content…I don’t write blog posts for other people, but I do sometimes create graphics for them using Canva/Photoshop. Right now, my blog is a hobby and social media management is my job!

  • Cristina Wessel

    Very inspiring! I am about to start in the SMM world! Pretty scary but exciting at the same time. What analizing tools do you use 🙂 Would love to connect with you. I’m In Toronto